Canadian logo highlights psychological well being with homegrown designs

For founder Jennifer St. John, the Marnie & Michael logo has all the time been about extra than simply nice merchandise made in Canada.

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For founder Jennifer St. John, the emblem marnie and michael It is all the time been about extra than simply nice merchandise made in Canada.

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Witnessing firsthand the results of psychological well being problems, I sought after to create an organization that would give again and lift consciousness for psychological well being tasks. Providing hand made backpacks, tote baggage, planner covers and extra, the corporate donates a portion of gross sales to psychological well being organizations.

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We stuck up with St. John to be informed extra:

Q: For the ones unfamiliar, what’s Marnie & Michael?

A: Marnie & Michael is a made-in-Canada style clothes logo with a integrated psychological well being giveaway.

Q: What makes it distinctive?

A: We’re one hundred pc Canadian. Every design is sketched and advanced in our Georgian Bay studio, produced in Ontario, and shipped from our place of job. After we say made in the neighborhood, we imply it. We’re supporters of gradual style, low stock, and 0 waste coverage. Because of (my) distinctive voice and enjoy of getting a liked one with a psychological sickness, we’re sturdy advocates of fair conversations about psychological well being. We lift cash for psychological well being organizations and services and products with each and every acquire, and we regularly proportion psychological well being assets and data with our neighborhood.

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Q: Who’s the objective buyer?

A: Our savvy and discerning goal buyer appreciates high quality over amount, helps native Canadian manufacturers, and seeks undying style items for longevity.

Q: What else are you able to proportion about how the emblem helps psychological well being?

A: We collaborate with organizations right through the yr all over our top gross sales seasons to boost consciousness and price range for his or her paintings. We spotlight organizations and services and products right through the yr with our weekly blogs and in addition on our web page. We additionally use our weekly blogs to discuss psychological well being regularly, from recommendations on tips on how to take care of a nerve-racking paintings day, to magazine entries from my mom and I about our studies with psychological well being. Now we have additionally revealed a guided mini-memoir/magazine with those entries, and donate a replica of this guide with each and every bag acquire to assist illustrate the will for fair conversations about psychological sickness.

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Q: Is there a “hero” design within the line?

A: Of our 2021 line, our ‘hero’ was once unquestionably the Corie crossbody bag. And of the Resilience 2022 line, the ‘hero’ is the Mady Sling backpack.

Q: What’s the worth vary of the goods?

A: $100 to $500.

Q: And the place can folks seek the advice of them?

A: There’s a checklist of shops on our web page and you’ll be able to additionally store on-line thru our website.

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