Within Cartier’s newly refurbished Parisian boutique

To start with, there have been 3. 3 Cartier brothers, 3 iconic towns, 3 ancient addresses, like a virtually holy trinity. Learn all about this newly renovated Cartier boutique.

However inside this respected community, Cartier Paris, now referred to as 13 Paix, reigns as the primary amongst equals, because the birthplace and matrix of all that the maison stands for.

Influencing the Parisian luxurious and society scene up to it’s been influenced through the Town of Gentle, Cartier’s era-defying flagship serves as an inexhaustible supply of inspiration for treasures from its previous and long term. Because it adjoins the magnificent Position Vendôme, Rue de los angeles Paix was once the perfect position in Paris for luxurious buying groceries, each then and now.

Prior to now, Cartier were one of the most first corporations in Paris to supply electrical energy and phone. So enterprising have been the Cartier brothers that they even had their very own corporate automobile designated for deliveries. This provider presented better privateness to shoppers, whilst selling the circle of relatives title. Extra importantly, the boutique has additionally been a precious sanctuary for the maison’s maximum eminent inventive visionaries, together with Louis Cartier, Jeanne Toussaint, Charles Jacqueau and lots of extra.

Lately, it raises the curtain on a daring rejuvenation of its historical interiors that seeks to switch the face of luxurious watch and jewellery retail like by no means ahead of imagined. This entire refurbishment opponents the boutique’s historical growth between 1910 and 1913, when Cartier occupied all the stretch of 11-13 Rue de los angeles Paix, which in the past belonged to the Hôtel Westminster. Totally rethought, redesigned and refurbished, suffice it to mention that the three,000 m² of the home’s Parisian retailer has been utterly reinvented, the place not anything of its earlier inside has been preserved.

cartier store

Says Pierre Rainero, Cartier’s director of symbol, taste and heritage, “In little greater than a century, this legendary deal with hasn’t ever stopped reworking, evolving and adapting to the days and customs, in a seek to open up its areas much more. shoppers and guests, and continuously have in mind their freedom and need to transport and select.


Conceived in the course of the eyes of 3 groups of architects cherished through the maison, the brand new boutique provides a dramatic transformation that stocks the maison’s multifaceted persona in highest cohesion around the development’s six flooring. From some of the established luxurious locations in Paris, the boutique has been reworked into a spot of discovery and existence. Enthusiasts of its cherished neoclassical façade in black and gold Portoro marble don’t need to concern, because the boutique keeps its prominent presence some of the many landmarks at the sumptuous streets of Paris.

The large distinction now could be that if you step via its gilded doorways, it’ll appear to be you could have entered a miniature universe unto itself, one the place the blank strains and highest symmetry of Parisian Haussmannian structure had been transmuted into a contemporary embody of natural . curves, herbal inspiration, and a mixture of intimate coves and commonplace areas, all bathed in herbal mild that pours in immediately from the ceiling and touches each and every ground.

That is the primary time in Cartier’s historical past that the boutique is totally open to shoppers and buddies of the maison, as the entire in the past secret areas (positioned beneath the roof) are actually designed for exploration and interplay. . “13 Paix is ​​the historical and Parisian space of Cartier,” says Nicolas Vérine, director of Cartier’s structure division. “We needed to believe this legacy, discover a recent narrative for its vintage structure, and play with the codes of this iconic image.

Promising a singular retail enjoy very similar to a discuss with to a museum of artwork and tradition, 13 Paix provides a lot to discover for all types of Cartier buyer, as a result of now not most effective has the shop been utterly rejuvenated, but in addition the variability of products and services equipped. A Cartier kiosk parked out entrance has been presented as your first level of touch with the boutique, which is staffed with a complete concierge workforce like the most productive five-star resorts do, providing you with such a lot particular consideration you can really feel like a duke or a princess. duchess right kind.

All of this is really nice, even if one expects to be pampered whilst buying groceries at Cartier. So the actual magic is what occurs the instant you stroll into the boutique right kind and the total 13 Paix enjoy unfolds ahead of your very eyes, ears and nostril too. Soundscapes and olfactory environments, creative presentations and items of fascination, all had been meticulously curated to show a lot more about Cartier and its creations, inspirations, stylistic codes, historical past and all that embodies the maison’s virtuosity.

“The architects we selected to sign up for us in this outstanding journey needed to show off their skill to the fullest in an uncompromising approach, whilst being a part of a multi-voiced ensemble,” provides Vérine. “It’s this assembly of views, approaches and types that makes the brand new 13 Paix an architectural and ornamental ensemble like no different, and probably the most devoted mirrored image of the Cartier spirit.”

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A large number of watch and jewelery cupboards and showcases unfold around the flooring, first and 2nd flooring vie on your consideration, providing all of Cartier’s recent collections. Alternatively, you’ll be able to’t assist however be interested in the rear of the boutique, the place a towering atrium stretches to the glass ceiling six tales above, illuminating the internal areas. Like a secret courtyard in a Parisian development, it anchors the boutique, giving it a brilliant and inviting environment and, unusually, extra respiring room than one would suppose imaginable. Those shocking interiors are the brainchild of the Moinard Bétaille company, a depended on structure spouse of Cartier for greater than two decades. Armed with a deep working out of the maison’s identification and a deep appreciate for its heritage and codes, they have got up to date 13 Paix with a fluid, sublime and valuable recent tackle its former self.

Two newly renovated, wood-paneled rooms double as historical salons showing antique Cartier clocks and objets d’artwork. Those come with the well-known instructional sword of Jean Cocteau from the Académie Française, in addition to a number of uncommon books and archives within the library of the Salon Louis Cartier. Subsequent to Cocteau’s jeweled sword is a lacquered wooden panel crafted through Atelier Midavaine bearing this memorable line from the French poet: “Cartier, the delicate magician, who hangs splinters of moonlight on a thread of light.”

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Any other salon to not be ignored is the Jeanne Toussaint Salon devoted to the arena of L. a. Panthère because it was once affectionately recognized. Close by, Emerald and Ruby are two small salons devoted to unique boutiques and restricted editions.

Bridal jewellery completes the remainder of the primary ground, whilst the second one ground is devoted to prime jewellery. Overlooking the bustling Rue de los angeles Paix, the Artwork Deco, Indes and Inspiration Salon is the place VIP shoppers can revel in a spot of privateness, whilst the Faune et Flore Salon immerses all guests in Cartier’s more than one stylistic universes. .

The 3rd and fourth flooring are all about Cartier’s savoir faire and legacy. That is the place you’ll be able to benefit from the complete vary of Cartier products and services, from repairs and upkeep to personalization and extra. The renovation of this stage, the prime jewelery workshop above and the Archives room on stage 5, have been entrusted to Studioparisien, an company that brings modernity, sobriety and capability to Cartier’s codes of vintage magnificence.

Oldsters who buy groceries with their youngsters can be extremely joyful with the youngsters’s nook within the Quartier de Petits, filled with inventive actions impressed through the maison’s icons and elegance references.


Adjoining to the Archives, the Place of abode occupies a lot of the 5th and best ground, providing a shockingly intimate house for Cartier’s shoppers and buddies to revel in.

With a reception house and lounge with eating room, front room, kitchen and a ravishing iciness lawn the place two small patios open to the sky, this pretty house is adorned through Laura González and supplied with furnishings and materials created solely for Cartier.

On the similar time, luxurious artisan crafts are discovered all through the boutique, showcasing just about 40 artwork workshops and showcasing a plethora of trades together with lacquerware, woodworking, stone, leather-based or straw marquetry, mosaics, fantastic goldsmithing, rugs, glass , wallpaper or team of workers paintings. , customized furnishings and patinas.

“Via reinventing itself in 2022, this venue that laid the rules for contemporary and recent jewelry, which noticed the discovery of the fashionable wristwatch and the beginning of the Panther, continues to reaffirm its position and position in a radiant Paris. A Paris of style and savoir faire that remains to be a reference for all the global”, remarks Rainero.

This tale first seemed in Status On-line Singapore.

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