Massena LAB Unveils New Watch With Impartial Watchmaker Raúl Pagès – Robb File

Since its basis in 2018, MASSENA LABORATORYthe watchmaking studio created by way of business veteran William Massena, has launched 25 timepieces, 18 of them in collaboration with impartial watchmakers with a knack for taking components of antique design and the use of them to create unique recent timepieces.

Lately, with the creation of its latest watch, the Maggraph by way of Massena LAB and Raúl Pagès, the logo embarks on a brand new bankruptcy. For the primary time, a Massena LAB watch is supplied with its personal motion, on this case the M660, designed and advanced in Switzerland underneath the supervision of the impartial Spanish watchmaker. Raul Pages.

And in contrast to Pagès’ extremely restricted timepieces, which price upwards of $80,000, this one is to be had for round a 10th of the cost.

Maggraph by way of Massena LAB and Raúl Pagès


To give an explanation for his trade type, Massena drew an analogy with the high-end eating place trade, evaluating his 2021 collaboration with the impartial watchmaker. luke sopranawith whom he created a restricted version of eleven items, each and every priced at round $40,000, that includes the brand new Magraph.

“You realize you’ll be able to cross to Daniel and it is $1,000 a head after which you might have Daniel Lite, it is not Daniel, he did not make the watch himself, however he oversaw it,” says Massena. robb record. “Remaining yr we did the true chef factor: we best did 11 watches they usually have been $40,000 each and every. This time, Pagès oversaw it, designed it, and it is 5 occasions inexpensive: $8,675.”

On the other hand, the affordability of the watch mustn’t overshadow the trouble that went into making it. “It is a very formidable venture,” says Massena. “We needed to have our personal motion, one thing that will be ‘inexpensive’ for the start collector, and we enlisted the assistance of Raúl to design it. The objective was once to make an eye fixed underneath $10,000 and make it a amusing motion the place it had the entire other facets of hand completing.

Maggraph by Massena LAB and Raúl Pagès Caseback

Maggraph by way of Massena LAB and Raúl Pagès Caseback

“It is in keeping with the Valjoux 7750, however Raúl designed it to our specs,” provides Massena. “We had an organization that did the entire CNC reducing; we had portions made industrially and we had individuals who completed it by way of hand and Raúl supervised the whole lot”.

To be had in a restricted version of 99 items, the Magraph is a throwback to the Thirties. The muse for the graphic design of the Bauhaus-era dial was once an eye fixed patek philippe made for a store in Berlin in 1935. “It is a very darkish piece,” says Massena. “The watch was once bought at public sale for $200,000 about 15 years in the past and I preferred it.

“And Raúl additionally has that style for design,” he provides. “He likes Corbusier, easy blank strains, so we clicked in this.”

Inspired by way of Pagès’s skill as an eye fixed restorer (the Spaniard began out operating within the recovery division at Parmigiani after which landed a recovery process on the Patek Philippe Museum in Geneva), Massena approached him about 3 years in the past.

“He preferred the theory of ​​developing one thing for watch creditors who could not come up with the money for pricey pieces,” says Massena.

Maggraph by Massena LAB and Raúl Pagès Caseback

Maggraph by way of Massena LAB and Raúl Pagès Caseback


And therein lies the road that connects just about all Massena LAB watches: “The theory is: to advance proficient artisan watchmakers and cause them to display what they’re in a position to,” says Massena. “Additionally, attempt to make it as inexpensive as imaginable, for individuals who do not need get entry to to that form of product.”

The components appears to be operating. The entire watches that Massena LAB has offered have bought out, from time to time, as was once the case with a monopusher chronograph and perpetual calendar created with Habringin mins.

No longer that Massena is extremely joyful with the logo’s loss of availability. “With out humbly bragging right here, I want I may promote watches each day,” she says. “However that is the nature of the trade now.”

He will have to know. A collector, guide and previous auctioneer, Massena has been an astute observer of the watch trade for many years. To give an explanation for the present craze for luxurious watches, together with her personal, she cited the appearance of virtual buying groceries equipment, corresponding to Shopify and PayPal, that experience made it more straightforward for customers to transact on-line.

“Then you might have, in any case, the watchmakers which can be slowly coming onto the web, and in any case, Covid comes alongside and folks get started considering that watches are an funding and that they’re going to be wealthy with watches,” he says. “And rapidly you might have an organization seeking to release an eye fixed and they are crushed by way of call for. Clearly no longer all firms, however no doubt Patek, Rolex, Journe.”

Massena cites the brand new white gold successor to Patek Philippe Nautilus Referee. 5711 as a very good instance of the mania. “I’ve an excessively other clientele,” he says. “Mine has the Nautilus, however I did not purchase it the day past; they purchased it twenty years in the past. Any other a part of my clientele does not thoughts the Nautilus: they would like one thing a lot more inexpensive, but in addition extra amusing and extra unique”.

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