Vidhya NagarajanThe illustrations are a excitement to behold. Instantly recognizable for its flowing-line shapes and dynamic patches of colour, it is no surprise it is been bought by way of the likes of Google, Apple, and The New York Occasions, to call simply some of the illustrious manufacturers on its consumer listing.
For Vidhya, her lifestyles as an illustrator fulfills a lifelong dream. Even if she used to be a kid, she at all times drew and cited artwork as her favourite magnificence of highschool on the time. “She knew I sought after to do one thing with artwork, however I did not know what used to be imaginable till I discovered what representation used to be in school,” she tells Inventive Increase.
A part of the original attraction of representation to Vidhya is that there’s a level of downside fixing. Industrial artists are steadily tasked with visually speaking anyone else’s concept, which steadily contains running to a short lived and closing date. With those restrictions in position, illustrators are guided to make inventive selections quicker.

You would not suppose to take a look at them, however the colours in Vidhya’s illustrations are the results of those obstacles. “I exploit a restricted colour palette as a result of I really like the way it seems to be and I really like to restrict myself,” she unearths.
“Making an indication way it’s important to make masses of alternatives. Once I first began illustrating, I had a troublesome time deciding on colours, so I narrowed down my alternatives. I began the usage of black, one colour, after which the white of the paper. This created a construction of in point of fact easy worth and diminished the selection of alternatives I needed to make. Holding the colours easy additionally is helping my display screen printing procedure.”
Any other unique high quality in Vidhya’s paintings is the vigorous, flowing line shapes he makes use of to attract the whole lot from other people to constructions to animals. However whilst his colours are born out of necessity, his feature strains seem deeper and extra natural. “I believe in strains,” he explains. “Each and every drawing or comic strip starts with a line drawing.”


When now not pondering in strains, Vidhya loves to shuttle, and his more than a few rooms change into the point of interest of his artwork. “Touring has modified my task as it makes me understand each and every little factor,” he says. “Once I cross to a brand new town, I’m impressed by way of the whole lot this is other from the place I reside.
“In Japan, the manhole covers are artworks; the whole lot is smaller and quieter, however flawless. In London, public artwork abounds in such a lot of mediums and from such a lot of other eras. In Lisbon, it is the mosaics and the development. In Copenhagen, it is the furnishings and minimalist aesthetic. In Mexico Town, it is the girls with their colourful sweet carts and painted by hand indicators. All of this and extra reveals its approach into my mind and onto paper by hook or by crook.”
Along with illustrating what he discovers throughout his travels, Vidhya additionally writes superbly done annotations describing what he has skilled or encountered. Those take the type of written notes, however steadily focus on elaborate, signage-like letters of the title of where itself. May this be the beginning of a brand new medium for Vidhya?
“I began doing lettering as a result of I am occupied with typography, however I sought after extra keep an eye on over it,” he says. “So I began drawing it. I taught myself by way of amassing samples of typefaces and typefaces I preferred and taking footage of indicators each time I traveled. I am educating a category on lettering this spring!”


Of the entire puts that Vidhya has visited and illustrated, Lisbon is one among his favorites. “I had by no means been to Portugal prior to and I beloved the town, the meals, the folk, the elements, that it’s important to climb hills and steps a number of instances an afternoon and the artwork.”
As for the longer term, Vidhya needs to shuttle much more in 2023 and get started display screen printing once more. These days, she is operating on private tasks, having not too long ago completed a small piece for the New York Occasions.
“I am running on a print for a nonprofit group, I Paint My Thoughts, and I am these days making plans for the semester,” he concludes. “I additionally educate at Washington College in St. Louis on the Sam Fox College of Design and Visible Arts.