Gem Town Taste: Alexandria Ellis of SHE Antique

jessica hunter

Jessica Hunter: For individuals who have not been there but, are you able to describe SHE Antique?

Alexandria Ellis: SHE Antique is an approach to life emblem the place sustainability meets luxurious. My function is that while you stroll in, you might be strolling right into a revel in. Satisfied tune performs, tune that makes you nostalgic for the great occasions and excellent vibes. There are candles burning and the items are pleasurable to the attention. The entirety is positioned with aim, every piece has a tale, every shelf has a scheme. The boutique is thoroughly decided on to exemplify the significance of embracing your individual and distinctive taste.

JH: How has the boutique developed because you began in 2013?

SA: I began SHE Antique in 2013 as a puppy undertaking. It began with me having extra clothes and niknaks that I had stored up over the years. I went from promoting on-line, to promoting at day events in Pittsburgh and symposiums in Erie, to promoting my web page after an Instagram nod from an influencer.

In 2016, I determined to place SHE antique at the again burner because of lifestyles (elevating a son and shifting to Indiana to paintings complete time as a visible shop clerk). In 2018, I moved again to Erie and labored some spa and nail jobs; I’m additionally a certified cosmetologist. In 2019, I determined that I had stopped operating for people and would revive SHE Antique ceaselessly. In order that similar yr, my spouse discovered a development on Peach St. and I in an instant moved in and began doing nails simply to make ends meet, however I at all times knew the boutique will be the final function. Once my clientele were given activated, growth, COVID hit and I used to be compelled to near. As an alternative of being disenchanted, I took it as an indication that it was once time to show round and turn. Rapid ahead throughout the pandemic, and SHE Antique has taken off in techniques you could not have imagined. To call a couple of, I’ve hosted a number of a success pop-up retailer reviews, have in my view partnered with the Erie Downtown Building Company as revel in and retail house supervisor for Cashier’s Space, and SHE Antique has a newly constructed retailer in historical downtown Erie. .

JH: What types are you impressed by way of?

SA: As for antique, I draw inspiration from the road types of the past due ’70s, ’80s, and early/mid ’90s. Assume Diana Ross and Donna Summer time glam meets Denise Huxtable meets contemporary prince of bel air. My signature boutique staples are sequins, daring prints, vibrant colours and unorthodox silhouettes, gold jewellery and one-of-a-kind equipment. When designing, I draw inspiration from New York Town side road types, with a mixture of ultra-feminine and a bohemian twist. it is as though intercourse and town” Y a distinct international had a toddler.

As a trade proprietor, entrepreneur, and full-time mother to a 12-year-old and a 7-month-old, my non-public taste has indisputably developed over the past yr. So presently I am impressed by way of the comfortable/elegant glance. When operating, being in public and attending conferences, I’ve to appear good and well-groomed, however on the similar time I am at all times working round with the youngsters, so convenience is very important. Pinterest is indisputably my supply of inspiration.

JH: All through Have fun Erie, you interacted with Mýa and Ja Rule, how did it occur and what had been your impressions on SHE Antique and so forth?

SA: That was once so thrilling! Truthfully, it happened as a result of he was once decided to get my trade in the market! I’m an entrepreneur, and after I set my thoughts to one thing, I see it thru to the tip and I reach it. After I heard that the skill was once Mýa and Ja Rule, I sought after them to come what may characteristic Mýa in my trade, being a newly positioned downtown black woman-owned trade. They are saying there may be most effective six levels of separation between everybody on this planet, so I knew it would not be too laborious to get involved. So I despatched out a couple of emails and calls and requested to fulfill and greet Mýa at my retailer. She could not accommodate that because of a hectic time table of hers, so I packed a present bag for her as some way of claiming “Welcome to Erie.”

She referred to as when she arrived and I used to be ready to head behind the curtain earlier than her sound take a look at and provides her the whole lot… Mýa is vegan, an animal rights activist and is exactly in opposition to cruelty to animals. So I made certain that the whole lot I selected was once cruelty-free, which supposed completely no leather-based, wool, fur, feathers or suede… It was once tremendous candy and her dancers cherished the whole lot about it such a lot that two of them shared the deal with. from house to ship merch and they’re going to. strengthen SHE Antique on excursion with Mýa and Justin Bieber.

Now Ja Rule wasn’t deliberate, he was once only a sufferer of my choice. I waited till after his sound take a look at and was once ready to convey him a present bag, which consisted of a few SHE Antique and Rabbit 3 t-shirts. He was once tremendous cool, very personable and all the way down to earth. It was once an awesome alternative!

JH: But even so being a exhibit, what different services and products does SHE Antique supply?

SA: Presently, I have been very curious about getting the shop arrange and really feel excellent so it seems to be and feels precisely like I have been manifesting. Beginning in October, we’re going to offer house for apartment services and products, with a hostess incentive program (assume Tupperware, Avon and Mary Kay fabulous birthday celebration days). Now we have a ravishing foyer connected to the boutique this is easiest for intimate gatherings similar to sip n slay occasions, jewellery events, branding pop-ups, personal buying groceries occasions, and so forth.

We additionally be offering non-public buying groceries and private styling services and products. As an example, if there’s something particular you might be on the lookout for, whether or not antique or now not, you wish to have a search for an match, you wish to have a complicated search for the vacations, I will be able to supply that carrier, simply name!

JH: What do you spot for the way forward for type in Erie?

SA: I see Erie improving from the rage drought. I feel with all of the new tendencies which might be going down and with more youthful other people with extra numerous concepts sitting at the forums, Erie will begin to thrive once more. I’ve large plans for SHE Antique as a emblem, with a number of places providing extra than simply “antique.” I plan to convey and proportion my retail, control, sourcing, vending and visible wisdom right through Erie to make the rage marketplace breathe once more.

Jessica Hunter will also be discovered at

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