Top class way of life logo primarily based in Southern California, Brixtonhas introduced a brand new assortment in collaboration with Fender Musical Tools Company (FMIC), The Brixton & Fender sixtieth Anniversary Jaguar Guitar Assortment to rejoice this Jaguar milestone, an iconic guitar that defies conference, design and sound.
“We’re excited to spouse with Fender for the 3rd time. There may be a large number of synergy between our two groups and our corporations’ product approaches,” says Davide Mattucci, Vice President of Logo Advertising and marketing at Brixton. “For us, this collaboration was once a no brainer and we will be able to’t wait to as soon as once more assist champion the spirit of rock-n-roll along the legends of Fender.”
“The synergy between Brixton and Fender handiest grows more potent as we look ahead to inspiring musicians and creatives alike thru our persisted collaborations,” stated Richard Bussey, vice chairman of equipment, way of life and licensing. “Our shared spirit of bringing tune, creativity and innovation to the leading edge of design, coupled with a storied historical past of welcoming various cultures and creators, is a unique second for us, particularly as we rejoice the sixtieth anniversary of the guitar. Jaguar”.
The Fender Jaguar guitar was once designed in 1962 and has been a fixture of the guitar neighborhood ever since. As universally beloved as this tool is, it had a in particular tough affect on musical enclaves that existed at the fringes of pop culture. One of the most largest names in ’60s surf rock, ’70s punk, ’90s grunge and early 2000s indie are a number of the maximum avid fanatics of Jaguar guitars, and it is no marvel why. From its offset design, to its unorthodox wiring and pickup switching functions, to its distinctive taunting tone, the Fender Jaguar guitar is optimized for the daring.
Who higher to rejoice this anniversary than Brixton, a logo that has in a similar way blended plain craftsmanship with distinctive taste to create a product that unites folks from various walks of lifestyles. Fender and Brixton’s dedication to high quality and thought-provoking design has made them each standouts of their respective fields for years, and now the one factor left to do is sign up for forces.
The Brixton & Fender sixtieth Anniversary Jaguar Guitar Assortment options Brixton’s well-known flannels, graphic tees, headwear and extra. An intensive departure from when at first launched by way of Fender within the Sixties, the Jaguar’s distinctive form and high-vis chrome detailing supplied inspiration for the Brixton design staff. With all product names within the assortment derived from parts of the guitar’s options, parts together with the Jaguar brand t-shirt and corduroy hat replicate the guitar’s angular glance, whilst pop-color wallet discovered throughout the hats are supposed to mimic its daring chrome accents.
The Brixton & Fender: The sixtieth Anniversary Jaguar Guitar Assortment options 12 unisex items which can be to be had in a couple of colour mixtures to attraction to quite a lot of kinds, together with:
- Fender Jaguar Heavyweight Flannel Jacket, $149.00
- Fender Jaguar Claws Hoodie, $79.00
- Fender Jaguar Strangle S/S T-shirt, $39.00
- Fender Jaguar Claws S/S T-Blouse, $39.00
- Jaguar Contour L/S STT fenders, $49.00
- Fender Jaguar Contour Fedora, $149.00
- Fender Jaguar Reverb Fedora, $149.00
- Fender Jaguar Fiddler Cap, $59.00
- Fender Jaguar Treble Sherpa Bucket Hat, $69.00
- Fender Jaguar Trapper Cap $79.00
- Fender Jaguar Contour MP Cap, $45.00
- Fender Jaguar Contour Chunky Hat, $30.00
To make stronger the marketing campaign and assist deliver the gathering to lifestyles, Brixton and Fender tapped longtime Southern California local Josh Landau, guitarist for Stolen Nova and The Shrine. Rising up at the seaside, driving the waves of Venice and skating in empty swimming pools, Josh has all the time emulated his inventive disposition round artwork and magnificence. Josh is the very best face for this limited-release assortment, marrying Brixton’s vintage-inspired type with Fender’s wealthy historical past and affect on tune tradition.
All the assortment is now in the stores at www.Brixton.com and www.Fender.com, together with make a selection wholesale companions, priced from $30.00-$149.00. The gathering can be to be had in the United States, Canada, Europe, Australia and Japan. For product pictures click on right here. Sign up for the dialog on social media by way of following @Fender and @Brixton.
The Brixton tale started with a hat. Began in a storage in Oceanside, CA by way of a bunch of pals who have been encouraged by way of the tune and tradition round them, Brixton turned into a strategy to deliver folks in combination thru tune, tradition and a spirit of journey. . The emblem’s focal point is on vintage silhouettes reinterpreted to satisfy the desires of recent lifestyles. Their merchandise are encouraged by way of the workwear of more than a few generations, from sailors and aviators to cowboys and employees, and extra. Merely put, Brixton clothes and hats are encouraged by way of the previous, created to are living within the provide.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized tune and tradition as probably the most global’s main producers, entrepreneurs and vendors of musical tools. Fender Musical Tools Company (FMIC), whose portfolio of owned and authorized manufacturers comprises Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® guitars, follows a player-centric solution to create the best quality tools and virtual reviews throughout all genres. Since 2015, Fender’s virtual arm has offered a brand new ecosystem of goods and interactive reviews to accompany musicians at each and every level in their musical adventure. This comprises leading edge apps and finding out platforms designed to counterpoint Fender guitars, amps, results pedals, equipment and professional audio tools, and encourage musicians thru an immersive tune enjoy. FMIC is devoted to unlocking the ability of musical expression for all avid gamers, from novices to historic legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” sporting ahead the imaginative and prescient of its founder, Leo Fender, and connecting musicians thru a shared love of tune.