Andersens Floor Launches New Built-in Content material Marketing campaign By the use of Scout And Are Media

An inventive content material technique for Andersens Floor, devised through marketing campaign companions Scout and Are Media, leverages an leading edge cross-platform strategy to take house renovators from “simply taking a look” to reserving appointments.

The center-piece of the built-in content material marketing campaign is the manufacturing of Design Edit, a personalised mini mag inserted into the October factor of Are Media’s Australian flagship mag Area & Lawn in a trade first for the content material corporate.

The marketing campaign features a virtual model of the mag, introduced in September and up to date quarterly, and local content material with advertorials scheduled to run throughout Are Media’s 5 Houses titles over the following 365 days.

Are Media evolved the inventive marketing campaign with Scout, a Brisbane-based unbiased media company, to achieve house renovators throughout the preliminary exploration level as they analysis design inspiration and search skilled recommendation.

A partnership with Sarah Jobse and Heather Gampe of Oak & Orange, a Sydney-based house design and elegance corporate, supported Are Media’s group of house consultants in generating inspirational content material and customized ground recommendation.

Oak & Orange’s design paintings and credibility resonated all through the Andersens logo. Each touchpoint within the marketing campaign, together with print, virtual, local and social, leveraged the duo’s content material to focus on Andersens’ high quality, taste and experience.

Scout CEO Shelley Prepare dinner mentioned that through making an investment time to know client wishes and behaviors, the collaboration noticed an artistic and built-in marketing campaign that sparked pastime and inspiration early of their house renovation trips:

“High quality content material is so vital in advanced, high-value classes as shoppers search recommendation and wish to restrict possibility.

“That is in particular the case with ground, because it is among the maximum vital selections house renovators will make.

“By means of operating with Are Media, we have been ready to put Andersens as a relied on consultant that is helping shoppers plan and purchase with self belief whilst taking pictures shoppers’ consideration through including price to their whole purchasing procedure.”

Are Media’s leader industrial officer, Andrew Prepare dinner, says the introduction of a personalised virtual and print mag used to be a trade first for the multi-channel writer:

“The Andersens marketing campaign used to be a in point of fact built-in marketing campaign in partnership with Higher Houses & Gardens, Area & Lawn, Nation Taste, House Stunning and the Houses to Love community, the place we leveraged distinctive pastime issues and key target market drivers to verify our message. resounded.

“With Scout sharing her imaginative and prescient for Andersens, our group used to be ready to strategically construct a cross-platform marketing campaign that will hook up with audiences.

Our industrial inventive group deliberate, photographed and achieved the general inventive along Oak&Orange, bringing it to lifestyles throughout print, virtual and social media.

“The concept that used the important thing standpoint of working out the real renewal power issues amongst Australians and the function that Andersens can play via their enjoy within the renewal procedure.”

Andersens Virtual Advertising and marketing Supervisor Desmond Omovie says the customized content material marketing campaign is a real partnership between the revered ground corporate, company and writer that delivered remarkable effects:

“We now have had the excitement of operating with Scout Media on a lot of initiatives (and) can not thank the group sufficient for his or her assist and fortify in guiding our content material business plan throughout the release of this mag and different supporting projects. . ”

“From strategic making plans to implementation, reporting and control, the provider ranges equipped have exceeded the rest we now have in the past skilled.”

Design Edit introduced in September 2022 and the marketing campaign will proceed for 365 days.

Shopper: Anderson
Virtual Advertising and marketing Supervisor: Desmond Omovie
Social Media & Content material Specialist: Gabby Brown
Company: Scout Frontier
CEO: Shelley Prepare dinner
Senior Media Director: Courtney McBryde
Media Supervisor: Holly Cleary

They’re way (creativity and content material)
Ingenious Lead: Clare Catt
Ingenious Leads: Zoe McKenzie + Jen Duong
Senior Industry Editor: Kayla Wratten
Head of Content material: Franki Hobson
Manufacturer: Elijah Odgers
Senior Strategist: Kerrie Sekhorn

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