Barbie Completely Hair Doll Marks thirtieth Anniversary With Cakeworthy Collaboration – WWD

TORONTO— Hobbyists searching for a Barbie blast from the previous are in good fortune this month, as Mattel‘s Barbie The Completely Hair doll celebrates its thirtieth anniversary with the release Wednesday of a ’90s-inspired number of type and equipment created via Canadian unisex streetwear emblem Cakeworthy.

Debuting in 1992 and known because the best-selling Barbie doll of all time, the unique doll was once advertised because the longest-haired Barbie and got here with an accompanying styling gel. Because of that distinctive packaging, 10 million Completely Hair Barbie dolls had been bought inside of 3 years of the product’s release in shops.

Barbie x Cakeworthy

Sarah Russo/Courtesy of Cakeworthy

The Cakeworthy-designed 15-piece providing features a customized denim jacket that includes Barbie Completely Hair, in addition to a Barbie bag encouraged via iconic Barbie packaging from that generation.

Cakeworthy’s personal staples within the assortment, together with the AOP T-shirt, jean jacket and flannels, had been additionally created the use of quite a lot of sun shades of crimson, red and neon that had been signatures of the Barbie Completely Hair colour palette.

“The Barbie x Cakeworthy collaboration has been within the works for nearly a 12 months, but it surely has been a dream collaboration for us from the start,” mentioned Cakeworthy CEO Brandon Shedden, who began his Hamilton, Ontario-based corporate. in 2014 promoting displays. Revealed T-shirts on Etsy. Since then, the dressmaker has collaborated with one of the international’s main licensors to create daring and colourful particular version collections encouraged via the popular culture of the previous.

Barbie x Cakeworthy

Barbie x Cakeworthy

Sarah Russo/Courtesy of Cakeworthy

That popularity resonated with Barbie VIPs, in line with Jennifer Gileno, head of licensing for Mattel Canada.

“Our purpose was once to seize a amusing, playful, nostalgic length that was once all about large hair and massive desires,” Gileno informed WWD. “Barbie has all the time been a mirrored image of the days and has set type tendencies. Cakeworthy’s total hobby and love for Barbie, and her skill to translate this right into a number of clothes and niknaks, takes lovers again to the ’90s within the funniest method imaginable.”

This corporate additionally produced the primary “unisex” Barbie assortment for the Canadian marketplace, in line with Gileno.

“We’re very proud so to spouse and be offering all Barbie lovers, regardless of how they establish, a method to specific themselves via type,” mentioned Gileno, who hints that there will probably be extra Barbie initiatives at some point.

On the other hand, for now, lovers should buy this assortment for between $6.95 and $109.95 on Cakeworthy’s e-commerce website online, Costs at the web page are in US bucks.

The gathering may be to be had at Cakeworthy’s flagship retailer in Hamilton, Ontario.

Past inclusion, then again, an similarly compelling issue in line with Shedden is providing customers a welcome likelihood to reminisce about their adolescence.

“Type has a special method of bringing again reminiscences and permitting us to precise ourselves in numerous techniques,” mentioned Shedden. “Nostalgia simply makes you’re feeling just right, and feeling just right about what you put on is without equal purpose, is not it?”

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