The Membership and K11 Crew sign up for fingers to increase virtual retail realm | Taiwan Information

Free up fast and clean get right of entry to to distinctive retail leisure stories

HONG KONG SAR – media achieve – 10 January 2023 – HKT and New Global Building Corporate Restricted (“NWD”; SEHK: 00017) announce a two-year partnership between their respective staff firms The Membership and K11 beginning as of late. It’ll be presented to contributors of The Membership, HKT’s virtual buying and selling platform. Leveraging the respective strengths of businesses within the virtual and retail sectors, the affiliation gives an enhanced online-to-offline (O2O) enjoy for our prestigious contributors.

The affiliation lets in contributors of The Membership to experience a variety of cultural stories and way of life privileges presented through K11 Crew, whilst offering a broader distribution channel for decided on K11 merchandise and stories, supported through the huge club base of The Membership. The release of this partnership will take the companies of each firms to the following stage.

Thru The Membership’s easy-to-use on-line platform, contributors can experience plenty of eclectic K11 arts, tradition and leisure stories at their fingertips, and can be capable to redeem tickets for themed points of interest at 11 SKIES. Operated through K11 Crew and invested through New Global Building, the HK$20 billion venture is a brand new landmark and an integral a part of the SKYCITY building adjoining to Hong Kong Global Airport, and likewise properties the indoor leisure hub greatest in Hong Kong. The primary segment of points of interest will likely be progressively unveiled from overdue 2023 to early 2024, together with town’s first 4D transferring flying theater, “Undying Flight Hong Kong,” the brand new Hong Kong-themed indoor circle of relatives sport enjoy. Paddington, “Paddington™ Play Adventures”. , and the primary “KidZania” for occupational role-playing in Larger China.

Membership contributors too can acquire tickets to different K11 points of interest and previews, such because the “Love of Couture: The Craft in Style Past Time” show off, Asia’s pre-eminent annual model expo that kicked off on 8 December at K11 MUSEA. Introduced collectively through the V&A and respected Hong Kong manufacturing fashion designer William Chang Suk-ping, the exhibition will show off a landmark choice of British and French womenswear and bespoke high fashion from six rising Asian model designers impressed through items from V&A archive. Membership contributors too can acquire limited-edition Ruinart x Guangcai champagne from the K11 Craft & Guild Basis and different choose vacation products.

Clive Chow, COO of The Membership, stated: “The Membership is devoted to discovering high quality manufacturers to provide our contributors extra entire stories that supplement their way of life actions. We’re happy to sign up for NWD to introduce a chain of actions arts, cultural and leisure choices for contributors, additional increasing and adorning the buyer enjoy. We can proceed to discover new partnerships to convey much more outstanding privileges to our contributors.”

Jay Liu, Basic Supervisor, New Global Building Strategic Alliances, stated: “NWD is happy to carry our long-term partnership with HKT. This collaboration additional unlocks our O2O ecosystems from each organizations to learn our consumers. We purpose to leverage a variety of content material and stories curated through K11 to shape core privileges and extra unique, high-value buying groceries stories for The Membership contributors.”

The Membership and K11 will proceed to discover additional attainable privileges beneath the partnership to grow to be the premier retail leisure vacation spot for our consumers.

Issued through HKT Restricted.
HKT Restricted is an organization included within the Cayman Islands with restricted legal responsibility.

Tag: #HKT #TheClub #K11Group

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About HKT

HKT is a pace-setter in generation, media and telecommunications with over 150 years of historical past in Hong Kong. As town’s true 5G supplier, HKT connects companies and other people in the community and globally. Our end-to-end trade answers make us a market-leading virtual transformation spouse of selection for companies; whilst our complete cellular conversation and sensible residing choices enrich other people’s lives and meet their numerous wishes for paintings, leisure, training, wellness or even a sustainable low-carbon way of life. Along side our virtual companies that enhance the improvement of the virtual economic system and lend a hand attach Hong Kong to the sector as a global monetary hub, HKT strives to give a contribution to the improvement of sensible towns and lend a hand our neighborhood advance generation.

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Concerning the Membership

The Membership, an arm of HKT Virtual Ventures, is an built-in on-line virtual trade and loyalty platform. Their products and services come with on-line buying groceries, commute, insurance coverage, and charitable contributions. Membership contributors can earn Clubpoints for his or her spending at The Membership, HKT designated products and services and trade companions to redeem rewards and privileges. For more info about The Membership, please seek advice from or name The Membership hotline at +852 183 3000.

Concerning the K11 Crew

K11 Crew is a novel thought emblem that mixes tradition and trade, keeping up an ecosystem that caters to all walks of lifestyles. Based in 2008 through famend entrepreneur Adrian Cheng, the Crew encourages a deeper take a look at the interconnectivity between creativity, tradition and innovation. Thru K11 Crew, Cheng’s objective is to counterpoint the day by day lives of next-generation shoppers and create a brand new international identification for Chinese language millennials, in addition to domesticate alternatives for communities to thrive, attach, paintings and store.

K11 Crew is headquartered in Hong Kong SAR with operations in Larger China and investments in Europe and america. By means of 2026, K11 Crew can have got a footprint of 38 initiatives (GFA 2.80 million sq. meters) in 10 towns of Larger China. Along with its flagship K11 MUSEA, 11 SKIES and K11 Artwork Department shops, the Crew operates K11 ATELIER, K11 ARTUS and K11 Make a choice. As well as, it cultivates cultural richness in the course of the non-profit Hong Kong K11 Artwork Basis and the K11 Craft & Guild Basis, at the side of instructional platforms such because the K11 KULTURE ACADEMY and the K11 Long term Taskforce.

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