Free up fast and smooth get admission to to distinctive retail leisure stories
HONG KONG SAR – media succeed in – January 10, 2023 – HKT and New Global Building Corporate Restricted (“NWD”; SEHK: 00017) announce a two-year partnership between their respective crew firms The Membership and K11 beginning these days. It’s going to be presented to contributors of The Membership, HKT’s virtual buying and selling platform. Leveraging the respective strengths of businesses within the virtual and retail sectors, the affiliation provides an enhanced online-to-offline (O2O) revel in for our prestigious contributors.
The affiliation permits contributors of The Membership to experience quite a lot of cultural stories and way of life privileges presented by means of K11 Crew, whilst offering a broader distribution channel for decided on K11 merchandise and stories, supported by means of the huge club base of The Membership. The release of this partnership will take the companies of each firms to the following degree.
Thru The Membership’s easy-to-use on-line platform, contributors can experience quite a few eclectic K11 arts, tradition and leisure stories at their fingertips, and can be capable to redeem tickets for themed sights at 11 SKIES. Operated by means of K11 Crew and invested by means of New Global Building, the HK$20 billion mission is a brand new landmark and an integral a part of the SKYCITY construction adjoining to Hong Kong World Airport, and likewise properties the indoor leisure hub greatest in Hong Kong. The primary section of sights can be steadily unveiled from overdue 2023 to early 2024, together with town’s first 4D shifting flying theater, “Undying Flight Hong Kong,” the brand new Hong Kong-themed indoor circle of relatives sport revel in. Paddington, “Paddington™ Play Adventures”. , and the primary “KidZania” for occupational role-playing in Larger China.
Membership contributors too can acquire tickets to different K11 sights and previews, such because the “Love of Couture: Type Craft Past Time” showcase, Asia’s preeminent annual model expo that kicked off on 8 December at K11 MUSEA. Offered collectively by means of the V&A and respected Hong Kong manufacturing clothier William Chang Suk-ping, the exhibition will exhibit a landmark choice of British and French womenswear and bespoke high fashion from six rising Asian model designers impressed by means of items from V&A archive. Membership contributors too can acquire limited-edition Ruinart x Guangcai champagne from the K11 Craft & Guild Basis and different make a choice vacation products.
Clive Chow, COO of The Membership, mentioned: “The Membership is devoted to discovering high quality manufacturers to provide our contributors extra complete stories that supplement their way of life actions. We are excited to spouse with NWD to convey a bunch of arts, tradition and leisure choices to contributors, additional increasing and adorning the buyer revel in. We can proceed to discover new partnerships to convey much more remarkable privileges to our contributors.”
Jay Liu, Common Supervisor, New Global Building Strategic Alliances, mentioned: “NWD is overjoyed to lift our long-term partnership with HKT. This collaboration additional unlocks our O2O ecosystems from each organizations to learn our shoppers. Our objective is to leverage quite a lot of content material and stories curated by means of K11 to form core privileges and extra unique, high-value buying groceries stories for The Membership contributors.”
The Membership and K11 will proceed to discover additional doable privileges below the partnership to turn into the premier retail leisure vacation spot for our shoppers.
Issued by means of HKT Restricted.
HKT Restricted is an organization included within the Cayman Islands with restricted legal responsibility.
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HKT is a pace-setter in generation, media and telecommunications with over 150 years of historical past in Hong Kong. As town’s true 5G supplier, HKT connects companies and other folks in the neighborhood and globally. Our end-to-end trade answers make us a market-leading virtual transformation spouse of selection for companies; whilst our complete cellular verbal exchange and sensible dwelling choices enrich other folks’s lives and meet their various wishes for paintings, leisure, training, wellness or even a sustainable low-carbon way of life. At the side of our virtual companies that strengthen the improvement of the virtual financial system and lend a hand attach Hong Kong to the sector as a global monetary hub, HKT strives to give a contribution to the improvement of sensible towns and lend a hand our neighborhood advance generation.
Concerning the Membership
The Membership, an arm of HKT Virtual Ventures, is an built-in on-line virtual trade and loyalty platform. Their products and services come with on-line buying groceries, go back and forth, insurance coverage, and charitable contributions. Membership contributors can earn Clubpoints for his or her spending at The Membership, HKT designated products and services and trade companions to redeem rewards and privileges. For more info about The Membership, please talk over with www.theclub.com.hk or name The Membership hotline at +852 183 3000.
Concerning the K11 Crew
K11 Crew is a singular thought emblem that mixes tradition and trade, keeping up an ecosystem that caters to all walks of existence. Based in 2008 by means of famend entrepreneur Adrian Cheng, the Crew encourages a deeper have a look at the interconnectivity between creativity, tradition and innovation. Thru K11 Crew, Cheng’s objective is to counterpoint the day by day lives of next-generation customers and create a brand new world id for Chinese language millennials, in addition to domesticate alternatives for communities to thrive, attach, paintings and store.
K11 Crew is headquartered in Hong Kong SAR with operations in Larger China and investments in Europe and the United States. By way of 2026, K11 Crew can have received a footprint of 38 tasks (GFA 2.80 million sq. meters) in 10 towns of Larger China. Along with its flagship K11 MUSEA, 11 SKIES and K11 Artwork Shops, the Crew operates K11 ATELIER, K11 ARTUS and K11 Make a choice. As well as, it cultivates cultural richness throughout the non-profit Hong Kong K11 Artwork Basis and the K11 Craft & Guild Basis, at the side of tutorial platforms such because the K11 KULTURE ACADEMY and the K11 Long term Taskforce.