MILAN — the atticGilda Ambrosio and Giorgia Tordini from ‘s can have turn out to be trendy social media taste stars, but when requested who their very own model icons are, the solution might wonder some other people.
The chic Milanese Women Who Lunch, identified in the neighborhood as “sciure” and continuously observed walking the town of their impeccably adapted coats and glossy patent leather-based totes, have at all times charmed the duo.
Designers steadily attend well-known native cafes, together with Sant Ambroeus, to acknowledge them and draw inspiration from their taste, continuously reinterpreted for The Attico birthday celebration apparel and ’80s-inspired apparel.
Paying tribute to these ladies, the logo is partnering with Sant Ambroeus, the well-known café positioned on By the use of Matteotti, at the fringe of the Golden Triangle luxurious buying groceries district, for a vending. pill assortment. The cafe just lately underwent a complete renovation and is ready to reopen to the general public on November 14.
“One among our favourite puts in New York is Sant Ambroeus. After we heard in regards to the reopening in Milan, it used to be herbal for us to have a good time this second with them, uniting our global and theirs, in synergy”, stated Ambrosio.
“We selected to keep in touch this mission with the idea that of the Milanese ‘sciura’. Should you pass to a café like Sant Ambroeus, you are certain to come back throughout some ‘sciure’ chatting informally, having tea, impeccably groomed and impeccably dressed”, gives Tordini.
The pill is composed of a t-shirt, sweatshirt and a espresso to head mug, all decked out in ivory white and emblazoned with The Attico and Sant Ambroeus trademarks. A baseball cap is to be had in black and brown iterations.
The variability is going on sale Thursday at the emblem’s e-commerce web page, retailing between €50 for the to-go mug and €240 for the staff neck sweatshirt.
A Piaggio Ape automotive has been previewing the collaboration at complete velocity during the streets of Milan for the previous week, forward of a dinner on Thursday evening.
The gathering is accompanied by means of a devoted promoting marketing campaign during which the Milanese women who encourage the designers are observed walking during the town or sitting in Sant Ambroeus wearing The Attico attire mingling with pieces from the pill assortment.
Even supposing the logo has cast ties with outlets prior to now for pods, this marks the primary complete co-branded line for The Attico.
The emblem, which in 2018 gained an funding from Remo Ruffiniwhich obtained a 49 % stake within the corporate thru a car known as Archive Srl, managed by means of Ruffini Partecipazioni Keeping Srl, has been on a retail and class push in recent times.
The designers traveled to New York to open their first transient pop-up retailer within the town, positioned on SoHo’s Wooster Side road, in September following equivalent activations at key outlets world wide. In 2021, the logo introduced its first number of luggage in October, increasing its vary of equipment, coming near the arena of streetwear with the Assortment “Existence in freedom”introduced beachwear and unveiled the 14-piece eveningwear “Superattico” pill right through Milan Model Week.