Shameless, unapologetic and showcasing all issues bridal in Pakistan, the Hum Bridal Couture Week three-day bridal extravaganza has been a fixture in our lives because it first rolled out at the crimson carpet greater than a decade in the past. It’s now in its twentieth version, it is named Pantene Hum Bridal Couture Week.
As time has handed, the BCW (Bridal Couture Week) layout has been rebooted, with the music and dance performances skipped to concentrate on the industry of bridal style. The bridal birthday party’s musical ranking now additionally most effective performs Pakistani tunes, to advertise native ability.
The only consistent that hasn’t modified, then again, is the bridal designs on show. It’s comprehensible that every one dressmaker methods don’t get a hold of flashy designs or grow to be an enormous good fortune. However, given a specific version, the typical selection of a success collections provides as much as a tight quantity, each in relation to bridal trousseau collections and groom put on.
Upload to that the attract of the development being taped for Hum TV and continuously broadcast and given the country’s fascination with brides and brides, what you’ve gotten is a recipe for good fortune and naturally TRP or target market rankings.
The twentieth version of Lahore Bridal Couture Week introduced a bunch of established and rising designers beneath one roof, a privilege BCW extends to its debutants at the same time as different style weeks have collapsed within the wake of Covid. -19.
Sultana Siddiqui, president of Hum Community, identified the onerous paintings installed by way of her staff and stated working BCW turns into tougher with each and every passing 12 months because of logistics and rampant inflation, however her son, CEO and co-founder of Hum Community, Duraid Qureshi’s perseverance and dedication resulted in the development happening this 12 months.
Unfortunately, now that the destiny of the council-led style weeks is unsure, within the wake of the coronavirus pandemic and its devastation to the economic system, and a few best designers choosing restricted solo presentations, one can most effective hope. that platforms like BCW will stay in position for debuting style designers or those that can not come up with the money for to move it by myself.
This 12 months, the twentieth version of BCW featured the standard attracts and crowd pleasers equivalent to Fahad Hussayn, Shamsha Hashwani, Haris Shakeel, Munib Nawaz, Zonia Anwaar, Umsha by way of Uzma Babar, Ahsan’s Menswear, Humayun Alamgir, Mehdi and the exhibition Rizwan Beyg singles. .
Shahid Afridi Retailer made his menswear debut at the BCW ramp, whilst others like Shoaib Ismail, Kanwal Malik, Tayab Moazzam Studio, Shaffer by way of Grace Materials, Jermyn Boulevard and Shakeel’s by way of Zeeshan Danish hit or flop relying on their items. .
An excellent larger enchantment lay within the plethora of A-list celebrities who opened or swept the collaborating designers’ presentations in BCW. Hum TV pulled the strings and pulled out all of the stops to convey the runway to existence with superstar presence and attendance, one thing the LSAs needed to fight simply weeks sooner than.
Such comparisons are unavoidable for the reason that each occasions had been held within the cultural hub of Lahore. And? We were given to peer Yumna Zaidi, Aiman Muneeb and Muneeb Butt, Ayeza Khan, Saboor Aly and Ali Ansari, Hareem Farooq, Sadaf Kanwal and Shehroz Sabzwari, Kubra Khan, Saad Qureshi, singers Sehar Gul and Quratulain Baloch, Sami Khan, Emmad Irfani, Kinza Hashmi, Nimra Khan, Ushna Shah and Abdul Hannan, Affan Waheed, Mikaal Zulfiqar, Komal Meer, Soch the Band and Wahab Shah, amongst others, dazzled the runway with their famous person energy and air of secrecy.
At the first day, Fahad Hussayn wowed his target market along with his assortment titled ‘Gharana, Ghar aur Gehna’ in his signature taste and design acumen.
Fahad weaved dance and drama into her presentation, which featured intricately decorated brides in muted earth tones. His dastaan-goi narrative type of presentation divided into 3 distinct segments advised a tale of subcontinental tradition and brides who play a job in growing a house and making the groom’s space their very own whilst wishing success to be on their aspect. .
He captured the essence of historical past within the clothes and presentation of style by way of Wahab Shah and his dance troupe, a misplaced generation idealized in poetry and prose, and successfully captured in how it was once introduced at the ramp.
Apart from for Munib Nawaz’s ‘Untitled’ with Sarmad Khoosat and Zonia Anwaar, unfortunately the part of enthusiasm remained conspicuously absent for the remainder of the dressmaker line-up on day one.
The second one day was once marked by way of a disappointing BCW debut for Ali Haider Couture, whilst regulars like Haris Shakeel, Reema Ahsan and Deepak & Fahad will have upped their sport somewhat a couple of issues as they have got the important revel in. However they selected the crushed trail with commercially viable collections.
Some of the collections on day 3, magnificence, splendor and minimalism outlined Shamsha Hashwani’s ‘Jaan-i-Ada’ assortment, with its meticulously hand made zardozi embroidery and mild elaborations on sumptuous materials. Ahsan’s adapted menswear featured Turkish affect with tone-on-tone silk thread embroidery on graceful, form-fitting sherwanis.
With so much going for her in relation to design and cuts, BCW newcomer Sheeba Kapadia nonetheless must up her sport somewhat a couple of ranges as she tries to make her mark in an already saturated marketplace that poses stiff pageant for novices.
Shakeel’s by way of Zeeshan Danish spoke of business viability with an eye fixed for bridal design acumen with an eye fixed for end. Brides-to-be know and accept as true with the unique emblem, with a long time of revel in, and her display definitely delivered on that promise.
Humayun Alamgir’s velvet print paradise tuxedos, glitzy jackets and delicate tackle formal and birthday party menswear had been greeted with loud cheers, ‘oohs’ and ‘aahs’. The Karachi-based menswear dressmaker definitely has his finger at the pulse of the country’s menswear taste.
With new making a song sensation Kaifi Khalil (of Kahan Suno 2.0 popularity) as his display opener and Umer Alam and Tabish Hashmi as sensationalists, Humayun Alamgir increased himself to the standing of a real showman, person who is aware of how one can placed on a excellent display and units the ramp on hearth to a bouncy antique soundtrack, a feat tougher to drag off than it sounds.
BCW’s day 3 grand finale noticed Mehdi, a former participant and now regarded as a senior bridal couturier, blow their own horns after a protracted layoff. However the part of oomph was once just a little missing in his items, or simply at an excessively low degree for a dressmaker who has get a hold of a lot better creations previously. There have been occasional flashes of brightness, however they will have to be extra consistent.
Posted in Daybreak, ICON, December 25, 2022