Pantone Color of the 12 months 2023 Viva Magenta and Indian marriage ceremony type: What designers say

Through Medha Chawla: Stuffed with vibrancy and vigor, Viva Magenta has been declared the Pantone Colour of the 12 months 2023. The hybrid shade, a nuanced coloration of pink purple, will dominate the craze global and grow to be a outstanding a part of subsequent yr’s adorning traits . . Oh, and this additionally contains the Indian bridal type scene.

An exquisite aggregate of purple and magenta (quintessential colours within the Indian bridal type palette), Viva Magenta emerges as a brand new choice for brides and grooms who wish to upload a slightly of freshness to their marriage ceremony wardrobes with out going too a long way afield. of ordinary aesthetics. The colour, in keeping with Pantone, is a harbinger of a joyous and upbeat birthday celebration and thus completely enhances the marriage vibes.

Indian type insiders also are rooting for Viva Magenta as the following large shade to dominate marriage ceremony wardrobes, whilst noting that sunglasses nearer to ‘Colour of the 12 months 2023’ have already been part of Indian taste.


Clothier Rahul Khanna of the Rohit Gandhi + Rahul Khanna label says Viva Magenta would be the dominant hue for the approaching marriage ceremony season. His assortment for the final week of high fashion additionally boasted creations on this shade. Khanna, whilst chatting with, stated they predicted the colour to be in season as a result of they felt “purple, deep purple and fuchsia had been overdone in the newest collections.”

“Viva Magenta is likely one of the most fantastic colours. This can be a model between purple and fuchsia. It actually fits Indian pores and skin tone. We had been the one Indian type designers to put on this in our final couture week and I believe like this colour will actually be in taste for the following two to 3 seasons,” she added.

Ranveer Singh in a Rohit Gandhi + Rahul Khanna Viva Magenta go well with.


Rahul Khanna additionally expressed that Viva Magenta is a must have shade for no less than one of the vital marriage ceremony purposes. “Folks can put on it on their sherwanis and lehengas. (Lengthy are living Magenta) is right here to stick. I believe individuals are on the lookout for one thing new and vivid, and this can be a easiest resolution to the colour purple,” Khanna stated, including that “it is a refined shade, no longer at the face and it fits all pores and skin sorts.”

Khanna additionally shared some styling pointers for grooms who wish to embody an ivory sherwani however with a touch of Viva Magenta. “This can be a easiest shade for males who put on ivory sherwanis, to put on a stole or make their pagdi on this new color,” she stated. “For girls, including a dupatta (Viva Magenta) or a complete color-on-color outfit will simply be a reaction to the recent purple,” she added.


Type dressmaker Abhinav Mishra, a national favourite for his reflect creations, additionally feels that Viva Magenta is a marvelous selection for 2023. “It combines the richness, heat and energy of herbal affairs with the wealthy, open horizons of the sector. virtual global,” he informed, including that it’s been part of Indian taste for a very long time.

Mishra stated Viva Magenta is a brilliant selection for brides who wish to embody one thing distinctive and fresh but culturally related, in addition to grooms taking a look to head in a distinct path from the standard light-colored sherwanis. “This daring and wonderful shade will paintings wonders for summer season and iciness marriage ceremony put on,” she added.

Fashions wearing creations by means of Abhinav Mishra.
A style wearing a mirror-adorned lehenga by means of dressmaker Abhinav Mishra.


Type dressmaker Arpita Mehta, whose namesake label is filled with modern-yet-traditional ensembles for new-age bridals, stated that Viva Magenta completely enhances Indian pores and skin tone. “Viva Magenta is mainly a deeper, new-age model of Rani Purple. It is a gorgeous, daring shade that enhances our Indian pores and skin superbly,” she stated.

“If a bride chooses it for her sangeet, she must opt for tone-on-tone embroidery with a little of thread and cutdana for shine. And, if a bride needs Viva Magenta for her marriage ceremony, she must intensify the colour with beige and gold embroidery to make it glance wealthy and luxurious,” stated Arpita Mehta.

Kiara Advani in a advent by means of Arpita Mehta.


Type dressmaker Varun Bahl, recognized for mixing vintage Indian aesthetics with leading-edge sensibility, stated, “The colour magenta has lengthy been part of Indian taste, used for vivid and ambitious bridalwear in addition to fresh silhouettes. And I’m happy to peer a colour synonymous with India’s wealthy tradition being identified at the global degree.”

The dressmaker additionally shared some shade combos for brides who do not wish to move the drab course with their Viva Magenta outfits. “For the new-age minimalist bride, I’d counsel a mix of Viva Magenta with refined pastels like mint, jade inexperienced, and icy blue,” Bahl stated.

For brides with a penchant for quirky and playful taste, the dressmaker prompt darker, higher-contrast colours equivalent to emerald inexperienced, darkish teal, vivid pink, or an electrical royal blue to pair with the Viva Magenta hues.

Leave a Comment