Iso.Poetism’s Tobias Birk Nielsen Wins Wessel & Vett Model Prize – WWD

MILAN — “One member of the jury referred to as it ‘Danish style’s highest saved secret’, that means that it controlled to turn into a global hit ahead of turning into a family title in Copenhagen. That is bizarre. We’re satisfied to modify all that these days,” he mentioned. Nina Wedell Wedellsborgfounding father of the Wessel & Vett Model Prize revealing this yr’s winner.

Tobias Birk Nielsen’s Iso.Poetism received the distinguished award, designed as Denmark’s reaction to the LVMH Prize to beef up Scandinavia’s maximum promising rising ability of their enlargement in the community and across the world.

“Iso. Poetism should not be a secret to someone. Tobias has already come a ways, and the jury is proud to take this sturdy imaginative and prescient even additional,” mentioned Wedell-Wedellsborg on the rite held at Designmuseum Denmark in Copenhagen on Wednesday.

Because the winner of the award, which used to be in the past referred to as the Magasin du Nord Model Award and in addition has the beef up of Crown Princess Mary of Denmark, the clothier follows within the footsteps of Anne Sofie Madsen, cecilie bansenMark Kenly Domino Tan and, extra lately, A.Roege Hove.

“It is this sort of loopy mixture of being extraordinarily drained, extraordinarily satisfied and relieved. And total, I am extremely thankful for the people who find themselves supporting me and for this award, which is relatively an peculiar factor,” Birk Nielsen instructed WWD simply after the announcement.

Tobias Birk Nielsen

courtesy photograph

The clothier received a brand new best prize of 500,000 Danish Kroner (about $70,000), making it the biggest ability award within the area.

Additionally new, this yr the organizers introduced a strategic partnership with Copenhagen Model Week in the course of the lately established ability beef up scheme CPHFW NewTalent, demonstrating the determination of each events to nurturing Danish design ability. Because of this collaboration, Iso.Poetism is robotically enrolled in CPHFW’s ability incubation program and can subsequently be at the legit display agenda for 3 consecutive seasons. The logo can be introduced the hole display house for the following version in February.

Birk Nielsen, who may also have the benefit of a one-year mentoring program, beat out the opposite 3 finalists. Those incorporated Nicklas Skovgaard, Sophia Khaled, and Birrot founders Kyeongmin Kim and Seyoung Hong. Each and every of them used to be rewarded with 10,000 Danish kroner (about 1,500 greenbacks) for his or her effort and participation.

A look from the spring 2021 collection of Iso.Poetismo.

A glance from the spring 2021 selection of Iso.Poetismo.

Courtesy of Iso.Poetismo

All with other approaches to style, the finalists had been published all over Copenhagen Model Week in August and decided on by way of a panel of business professionals, who judged entries according to standards comparable to design ability, originality, craftsmanship, sustainable credentials, business viability and virtual aptitude.

Straight away after the announcement, each and every finalist started operating on their marketing strategy, assortment, and presentation along a mentor. Skovgaard used to be paired with Nicholas Refstrup, co-founder and CEO of Ganni; Birrot designers with the ingenious director of Marimekko Rebecca Baywhilst Khaled labored with Sophie Bille Brahe and Anne-Sofie Møller, ingenious director and CEO of Sophie Bille Brahe Jewellery, respectively.

As for Birk Nielsen, he used to be urged by way of silas adleringenious director and founding father of the Danish logo Soulland.

“He is a in point of fact great man, extremely calm and essentially being concerned, so it used to be a just right matchup,” Birk Nielsen mentioned. “What it is been in point of fact just right at used to be the beef up to decelerate somewhat bit as a result of it is been a in point of fact aggravating duration as we have had various issues but even so the prize as neatly. It’s been very supportive in telling us the place to center of attention and the place to channel our power in each the fast and lengthy point of view. And naturally he has been advising the ultimate two winners, so he has a lovely spectacular observe file,” the clothier mentioned.

Silas Adler, Tobias Birk Nielsen, and Nina Wedell-Wedellsborg.

Silas Adler, Tobias Birk Nielsen, and Nina Wedell-Wedellsborg.

Madeleine Carstensen/Courtesy of Wessel & Vett Model Award

The 4 mentors had been additionally a part of the jury, which additionally incorporated Wedell-Wedellsborg; CEO of CPHFW cecilie thorsmark; Eszter Aron, founder and inventive director of Aeron, and Christopher-Jacques Morencylogo director at Vanguards and period in-between logo director at Nanushka, amongst others.

“The jury used to be very inspired with the paintings of Iso.Poetism, which deftly turns city style into a non-public and trendy affair,” Wedell-Wedellsborg mentioned, including how Birk Nielsen “has controlled to change into a non-public tale right into a sustainable trade” .

The logo used to be formally introduced in 2016, simply after Birk Nielsen graduated from the Royal Danish Academy of Superb Arts and Design. Nonetheless deciding whether or not to “keep in Copenhagen to begin a lifestyles and a circle of relatives or possibly search out assistant jobs at style homes around the globe,” the clothier determined to construct at the momentum he received from his graduate assortment and the eye coming from shops. global to take the jump and release your journey.

“I began the emblem and bit by bit it modified as a result of I had many demanding situations in my non-public lifestyles. My spouse were given unwell and I had a kid and numerous issues took place immediately and I knew I needed to discover a that means to proceed operating with style,” she mentioned. “So my imaginative and prescient with the emblem is to discuss the ones feelings that we stumble upon as commonplace human beings going thru lifestyles, the entire ups and downs. And being daring to position into phrases what I feel is one thing that individuals can relate to… So I attempt to faucet into the root of a few of the ones feelings which are deeply ingrained in all trendy human beings and put on our garments as a device to start up that discussion. Birk Nielsen mentioned.

A look from the spring 2022 collection of Iso.Poetismo.

A glance from the spring 2022 selection of Iso.Poetismo.

Courtesy of Iso.Poetismo

This challenge interprets into layered, utilitarian designs, with a powerful center of attention on menswear, incessantly mixing capability and graphic results with delicate, charming statements comparable to “Altruism,” “You don’t seem to be by myself,” and “We do not get this a ways by myself.” to return right here.

The sustainable part is solely as daring, as the emblem makes use of recycled materials and recycled fabrics; produces with a tailored option to steer clear of lifeless inventory and redundant manufacturing procedures; it minimizes sizes in step with taste to simplify manufacturing procedures and required intake, and provides one-drop supply to wholesale companions to scale back air pollution led to by way of transportation, amongst others. This manner driven the emblem to additionally experiment to seek out new answers and broaden new tactics for dyeing clothes at part the air pollution led to by way of typical dyeing processes.

For Birk Nielsen, the catalyst for each and every design or challenge is a dialog about its goal and that means, in addition to an evaluate of sources and possible social affect.

“Once we really feel that the dialog is sensible, the following factor is to determine learn how to put across the challenge,” mentioned the clothier, explaining that the sustainable manner touches all facets, together with verbal exchange. At the one hand, by way of sporting out lookbooks and campaigns, the emblem is dedicated to reusing present components, comparable to scaffolding.

“We paintings with this DIY dogma the place we handiest permit ourselves to paintings with fabrics that we discover in the environment,” he mentioned.

A look from the spring 2022 collection of Iso.Poetismo.

A glance from the spring 2022 selection of Iso.Poetismo.

Courtesy of Iso.Poetismo

In entrance of the Wessel & Vett Model Award jury, Birk Nielsen introduced a set that used to be a mixture of more than a few items all the way through the emblem’s historical past, “introduced in combination to turn other facets of the emblem”, starting from sustainability to spotlight its stability between craftsmanship and innovation, or display its business persona.

Iso.Poetism is lately offered in over 35 nations, together with key outlets comparable to Illum, Rinascente, Harvey Nichols, and HBX Hypebeast, amongst others. He has introduced collections in showrooms all over Paris Males’s Model Week, in addition to runway presentations at venues comparable to Berghain Berlin, the Vilnius Middle for Fresh Artwork, and CIFF Copenhagen.

Going ahead, the money award will assist Birk Nielsen make stronger trade set-up, enlarge its crew and boost up at the trade entrance. “We now have were given numerous actions deliberate, together with some collaborations… and now, with this award in our bag, perhaps we will push this somewhat bit additional,” the clothier mentioned.

A look from the spring 2023 collection of Iso.Poetismo.

A glance from the spring 2023 selection of Iso.Poetismo.

Courtesy of Iso.Poetismo

Established in 2012, the award is spearheaded by way of the Wessel & Vett Basis, created by way of the descendants of the Nineteenth-century founders of the Magasin du Nord division retailer, Emil Vett and Theodor Wessel. The award’s title exchange this yr used to be supposed to mark 10 years of the award.the anniversary and extra rejoice the store’s entrepreneurial spirit and innovation. A distinct exhibition will probably be held on the Magasin museum on Jan. 19, highlighting previous winners of the award, Wedell-Wedellsborg mentioned.

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