Caribbean-born Shaw Bernard, CEO of STRUT Fashions, sits down for an interview – Caribbean Lifestyles

In our dedication to advertise and beef up the various paintings of a success Caribbean individuals who thrive at the industry and entrepreneurial spectrum. We had been in a position to interview Shaw Bernard, who was once born within the Caribbean. Shaw Bernard is a CEO, runway trainer and mentor. Moreover, Shaw is a mom, activist, and founding father of a a success boutique modeling company referred to as STRUT Fashions. Positioned at 53 Bridge Side road, Brooklyn, New York 11201. The modeling company is staffed by way of extremely skilled and passionate trade execs who’re dedicated to offering their fashions with a personalised taste of publicity and luck. STRUT Fashions prides itself on offering high quality provider and providing top caliber skill to its purchasers.

Shaw was once born in Trinidad and Tobago and moved to the US on the age of 14. A former style with two decades of revel in within the model trade, Shaw has made it her venture to advertise range, individuality and inclusion within the modeling industry. Even supposing traditionally and politically, model designers, photographers, and purchasers scorn the theory of ​​hiring extra black fashions. Subsequently, range and inclusion have all the time been a subject matter within the model trade. Then again, Shaw didn’t let those hardships deter her need to triumph over and affect the rage trade. She began modeling when she was once in her early 20s and has modeled for manufacturers like Tommy Hilfiger, Jovani Models, Ellery and extra. After twenty years of modeling revel in and astronomical luck, Shaw has determined to start out her personal modeling company. Her power and motivation to start out the company comes from the loss of range within the modeling international.

Shawn said, “My first advent to the modeling trade was once now not a nice one. After I first began, I skilled excessive racism and it was once a time when modeling companies would handiest rent a black style. Subsequently, there weren’t as many employment alternatives for black fashions. Moreover, the company’s purchasers in particular mentioned that they wouldn’t rent black fashions. Consequently, the companies will signal the black woman 1 token. Racism and a loss of range within the modeling trade are rampant. I all the time say that I may have had extra luck as a style, labored with extra manufacturers and gave the impression in additional displays. If there was once extra acceptance of black fashions originally of my modeling level. Then again, we at the moment are within the age of range and lots of industries have moved against inclusion. I imagine that extra adjustments are wanted and I’m open to having conversations that generate adjustments within the modeling trade.

“Subsequently, I’m devoted to selling STRUT Fashions as a pioneer of range within the trade. Additionally, I feel you must have other folks of colour in decision-making positions.”

In step with Shaw, the inception of STRUT Fashions started in April 2013. The company represents a extensive spectrum of skill comparable to Black, White, Indian, and so on. Moreover, it has advanced during the last 9 years, beginning as a modeling college, a mom company and now a complete provider reserving company. STRUT Fashions is the one company in New York Town this is 100% owned by way of girls and Black other folks of Caribbean descent.

She additional mentioned, “the investment at the back of STRUT does now not come from massive companies or rich financiers. It got here from the exhausting paintings of immigrant girls who got here to the US with giant desires, operating exhausting day and evening to create a greater lifestyles for his or her households. Particular point out, thank you and popularity to Ms. Moreen King-Anthony and Marisha King. With out you, STRUT Fashions would now not be on this place. STRUT Fashions isn’t the same as every other company, beginning with the truth that we’re black and feminine owned. Being owned and run by way of black other folks doesn’t suggest we handiest constitute position fashions of colour. If truth be told, we now have all sunglasses and sizes.” She said all through her interview.

Shaw has a deep pastime for the rage trade and is pushing to introduce the following technology of fashions to the rage trade. During the last 9 years, Shaw has been instrumental find, creating and managing the careers of aspiring fashions. In addition to serving to them release their careers. In 12 months as a reserving company, STRUT Fashions now represents over 100 fashions national, operating with most sensible manufacturers and casting administrators. Moreover, they delight themselves on protective their skill by way of ensuring purchasers supply a secure position to paintings. Because of her stressful stories when she began modeling. He makes positive that the fashions who stroll into the STRUT place of job are handled with the maximum recognize, whether or not he desires to constitute them or now not.

“Merely put, our motto is that now’s the time to strut with us!” Shawn mentioned.

Shaw Bernard’s placing resume does not finish there. She has a bachelor’s stage in criminology and is recently enrolled in a grasp’s program in early early life particular training.


You’ll be able to touch Shaw Bernard, President and Founding father of STRUT Fashions at:

STRUT fashions

53 Bridge St. Suite 501

Brooklyn, New York 11201

Administrative center: 347-384-2387 Ext. 102 | @strutmodelsnyc

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