PNGS Gargi Model Jewelry director interview: No cannibalisation of gross sales, corporate caters to other purchasers

Gargi Model Jewelry by way of P N Gadgil & Sons, an organization into type jewelry, has develop into the newest to be indexed at the Small and Medium Enterprises (SME) platform of BSE. After the a hit checklist, Amit Modak, the director of the corporate, spoke to The Indian Specific concerning the rationale at the back of going public and their long term plans.

Q. Gargi is a slightly new initiative of the P N Gadgil & Sons. Why did you select to move public with it as an alternative of the mum industry?

Modak: Sure, Gargi by way of P N Gadgil & Sons is a brand new model by way of P N Gadgil & Sons for the rage jewelry section. Call for for the way of living of favor jewelry is rising in India for the remaining couple of years. And the younger era within the age team of 15-25 years is the principle purchaser of such merchandise. Their proportion in India’s inhabitants could be very prime. And the rage jewelry marketplace is these days catered to by way of unorganised avid gamers.

However, younger consumers need high quality and branded merchandise as they have got aspirations. To offer them high quality merchandise, meet their way of life wishes, and bearing in mind long term industry alternatives, P N Gadgil & Sons has forayed into the rage jewelry marketplace as a branded type jewelry participant. To liberate the worth and to create aspirations concerning the model, P N Gadgil & Sons has determined to checklist PNGS Gargi Model Jewelry as an alternative of P N Gadgil & Sons Ltd.

Q. What’s the overall quantity you’ve got raised?

Modak: PNGS Gargi Model Jewelry Restricted got here out with an preliminary public providing of 26,00,000 fairness stocks of Rs.10 each and every for money at a worth of Rs. 30 according to fairness percentage aggregating to Rs. 7.80 crore. The corporate effectively finished its public factor on December 13, 2022. IPO gained bids of over 56.90 crore stocks in opposition to the entire factor measurement of over 26 lakh stocks, information to be had with BSE confirmed. The problem used to be subscribed to greater than 215 instances. The problem value used to be mounted at ₹30 according to percentage. The fairness stocks presented within the be offering have a face price of ₹10 each and every. The marketplace lot measurement used to be 4,000 which used to be additionally the minimal bid amount.

Q. From the Draft Pink Herring Prospectus, apparently that Gargi can be housed in the similar shops as P N Gadgil and Sons. Will it now not devour into your authentic industry or have an effect on Gargi’s industry? Are there plans to have stand-alone retailers for Gargi later?

Modak: P N G S Gargi Model is engaged within the retail industry of gown and type jewelry below the emblem title Gargi by way of P N Gadgil & Sons introduced in 2021 below the rage jewelry section. Gargi has sterling silver jewelry and brass jewelry, idols, and different silverware and comparable reward pieces.

P N Gadgil & Sons gives gold, gem stones, and studded jewelry. Its buyer base has a broader imaginative and prescient and is extra knowledgeable. They purchase valuable jewelry for observation and for social safety or funding functions. Each manufacturers be offering other merchandise and cater to quite a lot of age teams. We don’t see any cannibalisation of gross sales.

Q. Give us an summary of your authentic industry and the way do you intend to take it ahead with Gargi.

Modak: Gargi is a tender and aspirational model. We’re these days providing merchandise pan India on-line and by means of P N G Sons showrooms offline. We’re taking a look at shop-in-shop and Level of Gross sales at multi-brand showrooms. We’re these days doing a pilot with a number one multi-channel model.

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