Northumbria scholar’s skiwear start-up options in influential style mag

A Northumbria College entrepreneur is environment developments at the slopes with the release of her personal style ahead skiwear logo, with feminine empowerment at its center.

Entrepreneurial Industry Control scholar Renée Fraser-Shepherd not too long ago introduced Sloobie Skiwear, a modern logo designed for ladies and the one skiwear available on the market which makes use of Built-in Shapewear era.

Girls not want to compromise their non-public taste to get at ease, high quality skiwear. Renée’s designs were created to be undying style items, environment a transparent boundary between rapid style, and changing into a staple in girls’s wardrobes which can also be restyled year-on-year.

Having handiest introduced in December 2022, Sloobie has already been spotted via Glamour Mag, having been discussed of their ‘entire information to girls’s ski garments’ .

Northumbria College scholar, Renee Fraser-Shepherd – Founder and CEO of Sloobie Skiwear

Talking to Renée, she mentioned: “I’m extremely happy with what I’ve completed in one of these quick area of time, particularly being recognised via Glamour! It used to be necessary to me that no longer handiest did my logo resolve an issue for ladies, nevertheless it addressed societal problems.

“Sloobie is dedicated to empowering girls and lengthening moral requirements, which is why all our imagery will display girls as they’re. Unfiltered. We’re fair and clear about good looks and wish girls to really feel assured of their skiwear. Which additionally approach giving them extra choices to precise themselves and be thinking about their clothes, simply as they’d be once they’re choosing outfits for a Summer season vacation”.

Renée has won improve and steerage from Northumbria and past, thru funding pitches to The Willan Charitable Accept as true with, to training from Julie Blackie – the landlord and Managing Director of Newcastle-based industry, Red Boutique.

Commenting at the improve she has won, Renée mentioned: “Having industry mentors inside the College in addition to a success marketers like Julie Blackie has helped me to form my industry fashion. Julie has taught me improbable courses and guided me in opposition to the best routes to take when launching a industry.

“Northumbria is forward of the curve, figuring out how sensible studying pushes you additional ahead. I perceive what talents I’ve, my strengths and my weaknesses. I already really feel forward of the sport, prior to graduating”.

Scholars on Northumbria’s cutting edge Entrepreneurship undergraduate programme expand and run a industry to beef up their studying, in a realistic training led setting. Affiliate Lecturer in Entrepreneurship, Innovation and Technique, Sam Clegg, mentioned: “Renée has thrown herself into the whole lot our entrepreneurship level has to supply! She’s taken alternatives to community with actual marketers, undertaken and led training periods, pitched effectively for funding, and has made very good use of all of the further improve and exterior mentoring that the Scholar and Graduate Undertaking Workforce supplies.

“We’re all so happy with the adventure to this point – development an concept from idea, thru samples and prototyping, and now directly to complete manufacturing and a countrywide release.”

Renée is in her ultimate yr at Northumbria, the place Sloobie used to be imagined and dropped at existence. After two a success pitches to The Willan Charitable Accept as true with, who spend money on scholar and graduate enterprises and in flip helps the regional financial system, Renee secured a complete of £3,500 to assist quilt advertising and marketing prices.

Renée has additionally been supported in the course of the Northumbria Undertaking and Industry Toughen 2 (NEBS2) scheme. To be had to companies in Tyne and Put on and Northumberland, NEBS2 supplies a package deal of services and products to beef up the competitiveness and expansion of SMEs, and to improve the introduction of latest graduate enterprises.

Companies who’re taking a look at tactics to recruit extremely professional interns, are inspired to use by means of our website online: www.northumbria.ac.united kingdom/NEBS

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