Macallan dazzles Nigeria’s type trade At Mai Atafo’s Model Display

The Atelier Assortment captures design options from the decade in recent, inventive, and recent tactics whilst being practical, increased, sublime, and adaptable to person kinds.

The gathering release used to be an unique display with a few of Africa’s greatest stars, like Timi Dakolo, Sharon Ooja, Beverly Osu, Alex Asogwa, Ric Hassani, Kelechi Amadi-Obi, Chike, Uti Nwachukwu, Debola Williams, in attendance.

The Macallan partnership with ATAFO commemorates the processes, ability, innovation, and craftsmanship that is going into growing whisky and type items.

Abayomi Ajao, Buyer Advertising Supervisor, West & North Africa, Edrington, commented at the tournament and mentioned, ““The Macallan is famend as some of the international’s main unmarried malt whiskies and globally celebrated for its distinctive style and elegance, strategies and craftsmanship. For nearly 200 years, The Macallan has maintained an excellent high quality and unique persona. This legacy and recognition bureaucracy the inducement for our collaboration with the extremely revered Nigerian fashion designer, Mai Atafo.

“The Macallan and the Atafo type emblem are two ambitious manufacturers characterized by way of color and wonderful expressions, and devoted to masterfully developing bizarre stories for the sector.”

Just like The Macallan, ATAFO has showcased a historical past of excellence, innovation, creativity, and craftsmanship, values The Macallan considers a concern in any partnership. Being a grasp in his box, Mai Atafo’s experience, originality, status, and keenness for developing stunning stories have been further qualities that made the collaboration with The Macallan a super partnership.

Talking at the release of his new assortment, inventive director, Atafo mentioned, “The Atelier is a observation of interest, grit, and enlargement. I were given into type out of a love of garments, and now that love has advanced right into a want to create an revel in other people can put on and are living. Atafo has had many demanding situations, however we now have grown thru them to develop into this beautiful emblem converting the face of favor globally, and we’re overjoyed to have an iconic emblem like The Macallan right here nowadays to toughen our enlargement.”

Based in 1824, The Macallan is famend international for its bizarre, ultra-premium unmarried malt whiskies. It used to be some of the first distillers in Scotland to be legally approved. The emblem’s exceptional high quality and unique persona divulge the uncompromised excellence pursued by way of The Macallan since its status quo by way of Alexander Reid.

In 2018, The Macallan opened a brand new bankruptcy in its historical past with the release of its award-winning Speyside distillery. The introduction of The Macallan attracts at the important contributing influences of Spain, North The united states, and Scotland – and in their respective herbal uncooked fabrics, blended with conventional strategies and craftsmanship.

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